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Seamos un referente en conectar Turismo con sectores como la ingeniería, las telecomunicaciones, tecnología, entre otros muchos, y exportarlo a nivel mundial.
Debemos recordar que España, segunda potencia del mundo en turismo en 2019, recibió más de 83 millones de personas, con un gasto turístico de 92.000 millones de euros y empleando a casi 2,4 millones de personas según informo el Ministerio de Comercio y Turismo. Todo esto hace que debamos reconstruir un sector tan dañado, con políticas efectivas y sobre todo eficientes, que propicien directrices claras y concisas, que hagan ganar agilidad, en la toma de decisiones.
Según comentan expertos mundiales como Yang “La percepción del riesgo y el turismo son dos conceptos inseparables, porque la decisión de viajar implica una incertidumbre, ya que el acto de viajar significa un desplazamiento a lugares y entornos sociales desconocidos”. Todo ello significará por tanto que, en el contexto de turismo, el riesgo percibido se explica como la percepción del consumidor y de la probabilidad de que una acción pueda exponerlo a un peligro que pueda influir en las decisiones de viaje si se considera que el peligro percibido está más allá de un nivel aceptable. Como indican Jonas y Mansfeld, expertos de la Universidad de Bournemouth “Los turistas relacionan los riesgos con problemas de terrorismo, salud, delincuencia o desastres naturales en los destinos turísticos.” . Se puede extraer la conclusión que debemos volver a generar la confianza en nuestro ecosistema turístico, con medidas comunicativas transparentes, que generen valor al turista y ciudadano, ágiles en la toma de decisiones, efectivas en la solución de problemas.
El informe del Grupo para la Sostenibilidad del Turismo recoge los objetivos fundamentales para la sostenibilidad del turismo europeo en tres grandes ejes: prosperidad económica, igualdad-cohesión social, y protección del medio ambiente. El mismo informe destaca de entre los principios básicos del desarrollo sostenible aquellos que tienen una especial relevancia en la industria turística y que están en consonancia con la estrategia de desarrollo sostenible de la Unión Europea, ligada a los ODS de la Agenda 2030, prioritario para UE:
- Adoptar una visión global de la actividad turística, integrándola en todos los ámbitos del destino.
- Planificar a largo plazo para conseguir un desarrollo sostenible.
- Obtener un ritmo de desarrollo apropiado que respete la especificidad del destino.
- Implicar a todas las partes interesadas(stakeholders), puesto que un enfoque de sostenibilidad exige la participación comprometida de todos en los resultados.
- Utilizar los mejores conocimientos disponibles en las acciones que hay que realizar.
- Aplicar el principio de cautela, para minimizar y gestionar los riesgos de impactos negativos al medio ambiente o a la sociedad.
- Asumir que quien utiliza y contamina paga.
- Establecer límites a las capacidades de carga y respetarlos, cuando sea necesario.
- Garantizar un seguimiento permanente del proceso de desarrollo para introducir cambios si fuera preciso.
El reto de la industria turística es, por tanto, mantener su competitividad en el tiempo y, por consiguiente, ser sostenible, puesto que, a largo plazo, la competitividad depende de la sostenibilidad.
Los datos son un recurso clave en un DTI, de tal manera que un DTI no sólo produce gran cantidad de datos, sino que también debe permitir su análisis conjunto para apoyar la toma de decisiones. Esto implica:
- Los datos de un DTI deben estar disponibles en un formato adecuado para su análisis de manera conjunta.
- Se debe disponer de herramientas adecuadas para analizar los datos de tal manera que generen valor para cumplir con los objetivos del DTI.
Y aquí la tecnología es un player imprescindible, sobre todo cuando se tiene una normativa que regula este acceso como es la UNE 178501, ya que propicia indicadores SMART, eSpecífico, Medible, Alcanzable, Relevante y ofrece a Tiempo los datos. Vital para que estos sean incorruptibles, y monitorizados, y éstos baratos de mantener, alineados con los objetivos de la ciudad inteligente.
Un destino, una ciudad inteligente, aportará ventajas claras:
- Reconocimiento de la marca turística del destino
- Incremento de la calidad de vida del residente
- Mejora de la experiencia del turista en todas las fases del viaje
- Fomento de la accesibilidad en el destino, sin barreras y para todos
- Desarrollo de estrategias creadas bajo el prisma de la sostenibilidad y la integración de todos los agentes sociales participantes en la actividad turística del destino
Y aquí las REGTECH, y en concreto icloudCompliance, contribuye a coordinar objetivos de la ciudad, y su ayuntamiento, y lo aúna en una solución tecnológica con más de 165 indicadores que marca la UNE, eliminando ese gap entre entes públicos-privadas, fomentando su colaboración. Una solución de Governance robusta, que facilita la conexión entre agentes privados y públicos, a través de su segregación de funciones, integradores de APIs de cualquier gestor de la ciudad, sean energéticos, de residuos, de agua,…
Debemos contribuir, entre todos los agentes, a fortalecer y acelerar las vías de reconstrucción de un sector primordial, como es el turismo, con estrategias de alto impacto que aúnen sectores como hostelería, ingenierías, construcción, telecomunicaciones, entre otros, pensando que lo que construyamos puede ser exportables a cualquier ciudad del mundo, seamos un referente.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” top_padding=”20″ text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][nectar_btn size=”large” open_new_tab=”true” button_style=”see-through-2″ hover_text_color_override=”#ffffff” icon_family=”default_arrow” url=”https://calendly.com/icloudcompliance/compliance” text=”Accede a la demo” css_animation=”none” margin_top=”35″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”7%” bottom_padding=”7%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][clients columns=”6″ hover_effect=”opacity” additional_padding=”4″ carousel=”true”][client image=”1224″ title=”Client” id=”1616927341796-10″ url=”https://www.destinosinteligentes.es/directorio_DTI/directorio.php?q=icloudcompliance&ord=fec” name=”Segittur – Ministerio de Turismo” tab_id=”1616927341796-7″] [/client][client image=”810″ title=”Client” id=”1616927341826-2″ url=”#” name=”Normativo” tab_id=”1616927341826-10″] [/client][client image=”688″ title=”Client” id=”1616927341840-5″ url=”#” name=”RED.es” tab_id=”1616927341841-7″] [/client][client image=”610″ title=”Client” id=”1616927341855-1″ url=”#” name=”INCIBE – Ciberseguridad” tab_id=”1616927341855-6″] [/client][client image=”925″ title=”Client” id=”1616927341879-10″ url=”#” name=”LANZADERA” tab_id=”1616927341879-6″][/client][/clients][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”6%” bottom_padding=”6%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text style=”half_text”]
#DESTINOSTURISTICOSINTELIGENTES
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